It used the 2010 'Cool Japan' initiative as a soft power ... but also for the emotional connection that fans have with Hello Kitty. Ms Kyriakopoulos says for her, the connection is lifelong.
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Sanrio's Hello Kitty & Friends Go Out of This World for New Space-Themed U.S. Blind Box ReleaseHello Kitty & Friends stop by Earth for a newly released figure collaboration in the U.S., combining Sanrio nostalgia and ...
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