I was appalled the other day when a friend texted, “BTW, I bought a new driver.” I knew he didn’t get fit for it. I knew it came from some online deal that caught his scrolling eye. I knew it was ...

Welcome to Fully Fit 2026, GOLF’s new platform for providing you with real-golfer insights into what 2026 gear might be best suited for your game. To this end, we assembled six GOLF content creators ...

Not that it ever went away, but distance is an especially hot topic right now in the golf world. Bryson DeChambeau is hitting 400-yard bombs and testing 48-inch drivers, Phil Mickelson is planning to ...

Ping drivers have always been known for being “brick s***houses” - as our gear director Johnny Wunder likes to say - that no matter where you hit it on the face, you barely lose any speed and it flies ...

Welcome to GOLF's Fully Equipped's weekly Tour equipment report. Each Friday of PGA Tour weeks (plus other times, if news warrants), GOLF equipment editor Jack Hirsh will run you through some of the ...

WHAT YOU NEED TO KNOW: Using proprietary ball-flight models, predictive algorithms and company research of dozens of premium golf ball brands, Ping is introducing Ballnamic, a web-based, ball-fitting ...

When Sahith Theegala first started hitting the new PING G440 driver, he quite literally could immediately hear the difference. The biggest change for Theegala, one of the PGA TOUR’s rising stars, when ...

WHAT YOU NEED TO KNOW: Ping expands the G440 line to feature the G440 K, and like the name implies, it will push the boundaries of stability on off-center hits (moment of inertia). The new model, the ...

Price: $600 for the G430 Max or G430 SFT with Ping Alta CB Black 55 shaft, Project X HZRDUS Smoke Red shaft or Mitsubishi Kai' Li White shaft and Golf Pride 360 Tour Velvet grip. $630 for the G430 LST ...