Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. In 2026, golf ball technology has reached a new peak. With major manufacturers ...

Since the beginning of time, finding the middle, the sweet spot, the Tiger strike, grooves 2 through 5, etc., has been the North Star for anyone who has ever picked up a golf club. To make any piece ...

It is no secret that golfers who are fit for the proper equipment will perform better, and since the only piece of equipment you use on every single shot is the golf ball, getting fit for the right ...

True Spec Golf, the industry’s premier custom club fitting retailer, has just opened up at Chelsea Piers to help New Yorkers get the right fitting gear. True Spec Golf just joined the Chelsea Piers ...

One of the most common objections to getting fit for golf clubs is “I need to take lessons and dial my swing first.” Or maybe you’ll hear someone say, “My swing is so inconsistent, custom clubs won’t ...