To take you from desk to dinner… Whether you’re a purist that sticks to the same family of scents, or you’re easily ...

An honest review of DedCool's new Mochi Milk fragrance, a gourmand "skin scent" that has notes of peach nectar, marshmallows, ...

These groundbreaking fragrance formulations have changed the game when it comes to high-quality perfumery and what brands aspire to. Keep reading to learn what makes this scent family so popular ...

If you click on links we provide, we may receive compensation. Spring is in the air and so are new fragrances to suit every mood Jackie Fields is a Deputy Beauty Director at PEOPLE. She has been ...

King Charles is set to release a new fragrance in collaboration with British perfumer Penhaligon’s, drawing inspiration from ...

It’s new, it’s surprising, and it’s very Gucci. The Alchemist’s Garden collection is all about high-concept, luxurious fragrances that tell a story. This one, which smells of wet earth ...

2024 was no doubt the year of fragrance. #PerfumeTok garnered billions of views. Dozens of new brands hit shelves (Noyz, Tsu Lange Yore, 5Sens) and many made triumphant returns after years away ...

That’s why switching up your fragrance isn’t just a luxury, it’s a necessity, for creating new moments, sculpting fresh moods, and tapping into the brain’s deeply ingrained scent-memory ...