Lopez's mom Lupe appears in the new ad for a sports betting app directed by Ben Affleck Jennifer Lopez's mom, Guadalupe Rodríguez, is having fun at the slots! Rodríguez, who goes by Lupe, makes a ...

Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff - 3 ...

Studies from Nielsen and others confirm creative drives nearly half of advertising ROI, proving opportunity lies in emotion.

Advertisers that primarily limited their messages to somber or patriotic themes immediately after the Sept. 11 terrorist attacks are having some fun again. Sight gags, word games and other clever ...

From Snickers’ You’re Not You When You’re Hungry 2010 spot with Betty White to Wendy’s Where’s the Beef 1984 spot, Super Bowl commercials are known to be the funniest of all time. So why aren’t ...

Humor doesn’t just sell—it sells well, and that’s no joke. There are any number of stats to validate it. Research from Oracle indicates that 90% of consumers are more likely to recall a product or ...

Beer ads try to be funny, but a regulatory group has determined that Molson Coors went too far with a recent ad that compares rivals' light beer to water.The National Advertising Division, which is ...

Forbes contributors publish independent expert analyses and insights. John Baldoni speaks and writes about candor, courage and community. Two commercials currently airing lay bare--to comedic ...