The mascot’s appearance on “Fudd Around and Find Out” is part of a larger push from the insurer to move past “one-way ...

Geico is using generative AI to enable its gecko mascot to give podcast interviews and react to live events.

For the first time, the GEICO Gecko is stepping into a live, unscripted conversation. Today, the brand character appears as a ...

The Geico Gecko has for years boosted the near-ubiquitous insurance company’s advertising, Now Geico is doing something to boost him. Geico on Thursday will unveil “Legend of the Lizard,” a 15-minute ...

Geico is launching a new brand platform, “It Feels Good to Geico,” that features four new spots across two creative extensions, per details shared with Marketing Dive. “We All Do It” includes two ...

The integration was powered by AI technology developed and distributed in partnership with Framestore, The Martin Agency and ...