There is a seismic shift happening right now in the fast-casual restaurant industry, and it's being driven by a generation ...

The functional food market is booming, and brands are turning to Generation Alpha and Beta as the next growth frontier.

Even though they're still children, Generation Alpha is already shaping what families buy and spend on, especially online. Growing up fully immersed in technology, Gen Alpha will expect flexible, ...

Consumer companies and investors that only just wrapped their head around Generation Z have another thing coming for them: Gen Alpha. Although this cohort, born between 2010 and 2024, is still too ...

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. Gen Alpha is growing up fast and it’s time to focus on who ...

There isn't a set playbook for resonating with beauty's emerging - and ever-developing - young fans.

Platforms like TikTok, YouTube and Instagram have replaced traditional search engines, shaping how younger generations find ...

Ali Hussain has a background that consists of a career in finance with large financial institutions and in journalism covering business. Vikki Velasquez is a researcher and writer who has managed, ...