Retention goals are now fully available to help you bid more for lapsed customers. Customer acquisition cost reporting can be found in a new column in campaign reporting. Google said it improved on ...

Google Ads conversation started goals section, where you setup WhatsApp messages within Google Ads, has new tabs. Google added diagnostics, store diagnostics, and webpages. Conversion diagnostics is a ...

On Thursday, Google gave advertisers increased transparency and data in Performance Max by introducing "channel performance" across Google's channels and search partners. The move addresses opening ...

Google today introduced four updates meant to help retailers ahead of the holiday shopping season. Key updates: Why we care: There are fewer days between Thanksgiving and New Year’s to reach consumers ...

Google adds Waze ads to Performance Max for store goals in the U.S. and rolls out channel performance reporting, with search ...

Google Ads introduced customer lifecycle features in Performance Max, which will let you bid more aggressively for lapsed customers and track acquisition costs more precisely. PMax is also getting new ...

Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...