Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Display Gets Makeover The Google Content Network went into the re-branding machine as Google looks to align its ...

Google is giving Display ads advertisers access to broader reach, AI-powered optimization and newer Demand Gen features.

Google is officially getting rid of the Display Network campaign type. The update means advertisers will eventually manage Google Display Network inventory through the Demand Gen campaign workflow ...

Discover how Google Display Ads is integrating with Demand Generation strategies to create more effective and unified ...

It has created four free tools as part of the bundle, to create better measurement, transparency and value for advertisers’ display campaigns. The relative click-through rate tool shows advertisers ...

Although Google is most well known among marketers for search, its Google Display Network (GDN) is also a powerful platform for advertisers. Using GDN, businesses can reach a wide range of different ...