Great content still wins in AI search, but AI queries are longer and far more complicated, according to Google’s Robby Stein.

In a zero-click world, visibility starts where answers are delivered. Search now rewards brands that earn trust, credibility ...

If you frame this as a zero-sum game, you’ll miss how people actually behave—and how marketing strategies need to evolve.

With Google’s latest redesign grouping ads under a single “Sponsored Results” header and offering a hide option, brands are ...

Parent company Alphabet delivered its first-ever $100 billion quarter, with AI supporting ad relevancy, performance and ...

PRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has expanded its artificial intelligence capabilities to ...

Pomelli, a Google Labs & DeepMind AI experiment, builds a "Business DNA" from your site and generates editable branded ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Search marketing has changed immensely in the last two years. Since OpenAI made ChatGPT ...

The Austria-based company is one of just five vendors featured in 2025 Gartner 2025 Cool Vendors in AI Marketing report. We ...

The UK’s Competition and Markets Authority (CMA) formally designated Google with strategic market status (SMS) in general search and search advertising. Regulators now have new powers to shape ...

In Fall 2025, a major transformation is underway in how local businesses appear online, as Google’s Local Service Ads (LSAs) continue to reshape visibility and customer acquisition across nearly every ...