It’s the season of maxxing, and the latest thing to get optimized on social media is eye color—more specifically, the best makeup for specific eye colors. If you’re old enough to remember the era of ...

Kara Jillian Brown is the senior beauty editor of InStyle. She began her career at Well+Good, where she spent five years evolving from editorial intern to news writer to beauty writer. She earned a ...

We may receive a portion of sales if you purchase a product through a link in this article. Raise your hand if you remember seeing different eyeshadow palettes for green eyes, brown eyes, and blue ...

Forbes contributors publish independent expert analyses and insights. I write about biodiversity and the hidden quirks of the natural world. For most of human history, green eyes didn’t exist.