MADRID, Dec. 14, 2024- In a thrilling display of speed, precision, and skill, Slovenian sim racer Jernej Dovžan emerged as the Player 0.0 Global Champion at the Heineken® Player 0.0 Global Final. Held ...

“0.0 Reasons Needed” is built around company research indicating Gen Z consumers face the most stigma for choosing a nonalcoholic beverage. Heineken launched a global integrated Dry January campaign ...

You may have already felt the vibe shift this festival season towards something new: moderation. It seems like the long-standing grip that tall boys and water-y cocktails in plastic cups have had on ...

Heineken 0.0, the non-alcoholic beer brand, is bringing its simulated mobile racing competition, “Player 0.0,” to the U.S., per a press release. The move is part of Heineken’s larger efforts to ...

The GAMERGY gaming festival became the stage for an important event in the esports and sim racing calendar—the Heineken Player 0.0 Global Final. 18 sim racers vied for the top spot on the podium in ...

Max Verstappen, the four-time world champion, is stepping into a different kind of spotlight as he lends his expertise to the world of sim racing. As one of the greatest drivers of our time, ...

Fans of the U.S. Open and Heineken don’t have to attend the tournament this year to get their hands on the brand’s exclusive LOVE.LOVE cans. Heineken 0.0 is a sponsor of the tournament, but this year ...

Slovak sim racer Jernej Dovžan emerged victorious at the Heineken Player 0.0 Global Final in Madrid earlier today, claiming the coveted championship title. Hosted at the prestigious GAMERGY gaming ...

As we head into mid dry January, when early enthusiasm towards a month of sobriety may be waning, Heineken 0.0 is here to tell consumers they don’t need a reason (like a month) to stay sober -- it’s a ...

Heineken’s earnings soared in 2024, bumping its shares and competitors' shares as premium and nonalcoholic beers held supreme. The Dutch brewer, which makes Amstel, Sol, and Birra Moretti beers, ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Heineken launched a global integrated Dry January ...