As of late, my TikTok feed has been bathed in content about applying makeup based on whether you have high, medium, or low “facial contrast,” thanks to an increasingly popular AI filter that helps ...

When it comes to shade options, do blondes really have more fun? Sure, they have a full rainbow of beiges to choose from: peroxide platinum, neutral “old money” aesthetic, and warm honey are just the ...

If you’re on the fashion corner of TikTok, you might remember the color analysis trend that dominated the FYP in early 2023. Every content creator and their mother signed up for color consultations, ...

"You're not ugly; you're just not doing your makeup according to your facial contrast," starts one of the over 52,000 videos of women using the "What's your contrast" filter on TikTok. SEE ALSO: ...

"You're not ugly, you're just not doing your makeup based on your contrast level," the most recent viral sound on TikTok tells me as soon as I open the app – bleary-eyed and half asleep at 1am. The ...

There's a lot of gray area when it comes to how you're "supposed" to do your makeup. Sure, there's plenty of lore around face shape and eye color, but the only real rule is that makeup is individual ...

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You’re going to want to pay attention to this one. Every once in a while, social media serves up a new concept that completely shakes up the way we view something. That recently happened in the beauty ...

We’re deciphering TikTok’s latest color theory-inspired hair trend. High- and low-contrast brunette hair colors are trending on TikTok as refreshing plays on classic brown shades. Finding the right ...