Do you remember your first Diet Coke? I don't, but I know Coke's leading role in my life by heart. Like billions of people, I love Diet Coke. Unlike everyone else, I had a front-row seat to its ...

Authenticity, risk, and avoiding pale imitation — what Diet Coke’s marketing can teach nonalcoholic drinks about being ...

When egg prices skyrocketed I rolled with it. Did I waste my precious coin on dyeing eggs for Easter? No, we were a plastic egg only family. I’ve also over the years just accepted that gas prices were ...

With an eclectic selection of tattoos already scattered across her body, friends and family were ‘fairly unfazed’ when Morgan Shively revealed her latest ink: a delicately designed bouquet of flowers ...

Of course, Quincey is not the only CEO offering something to Trump lately. Donations to Trump’s inauguration fund have reportedly been pouring in from the heads of several corporations, including ...

Her name is Claire Ayton and she's a Diet Coke addict. The 36-year-old mom of two had such a debilitating dependance on the soft drink it nearly ruined her life.