A billion viewers across TV and digital platforms watched the tournament; RCB -PBKS final most-watched match in IPL history ...

India, May 16 -- The watch-time of the ongoing Indian Premier League has increased by seven per cent in the digital space, while the TV viewership is on course to hit the 500 million mark, according ...

Television ratings may be falling, but the IPL's audience is not disappearing. As fans migrate to streaming, social media ...

TV audiences shrink: BARC India data shows IPL 2026's TV ratings and average match viewership have dropped sharply, leading to reduced advertiser participation. Why fans switch off: Oversupply of ...

IPL’s scale and live appeal continue to dominate viewership, while fragmented audiences and long gaps between releases have ...

JioHotstar, the official streaming platform for the Indian Premier League (IPL), recorded its highest-ever reach with 1,370 million viewers for the opening weekend of the tournament, which started on ...

Harsh Goenka, chairman of RPG Enterprises and brother of Lucknow Super Giants owner Sanjiv Goenka, took to social media to ...

For the last 19 years, the Indian Premier League has been called the ‘festival of cricket’ with some of the biggest names playing. This year, though, the TV viewership has faced a sharp decline, with ...

IPL founder Lalit Modi predicts the league will double in size in three years. He asserts that declining TV ratings reflect a ...

IPL founder Lalit Modi predicts the league will double in size within three years and says the future of cricket viewership ...

Soccer's World Cup final will be the most viewed sporting event of 2026, but Sunday's IPL final will challenge the Super Bowl for interest ...