Joan Didion opens The White Album with the famous line “We tell ourselves stories in order to live.” This statement reflects her view that humans rely on narratives to make sense of life’s chaotic, ...

In European strategy conversations, “scale” is often treated as a synonym for standardization. Yet some of the most resilient growth models I’ve worked on emerged from the opposite logic: designing ...

Forbes contributors publish independent expert analyses and insights. We share global insights and research. When generative AI software became widely available in 2023, many tech companies quickly ...