This year, influencers are acting as consultants as creators make up more meaningful portions of marketing budgets. Here’s ...

Key Creator Marketing Trends to Watch in 2026, according to insights from top creators and leading industry experts.

(Ad) Influencer marketing is the process of building relationships with people who have the power to influence your target audience. Influencers can be bloggers, social media personalities, industry ...

Europe is accelerating in its own way in the influencer space and building a unique model with global relevance.

Setting the right influencer marketing budget can be challenging, with multiple factors affecting how much influencers charge. However, when done right, influencer marketing can deliver impressive ROI ...

In 2026, the most valuable creators will operate like editors. They will publish regularly and will curate products across ...

Influencer marketing is set to undergo fantastic growth in 2025, driven by advancements in artificial intelligence (AI) and the emergence of innovative tools that simplify campaign management.

CHICAGO, Aug. 29, 2023 (GLOBE NEWSWIRE) -- Today’s consumers are turning to social media to discover new trends, products and brands. However, in a crowded market, brands must create increasingly ...

Its services are aimed at organisations that use influencers at scale across sectors such as FMCG, beauty, retail, e-commerce ...

Opinions expressed by Entrepreneur contributors are their own. Imagine being able to engage with your target audience without feeling like you’re selling to them. That’s what influencer marketing can ...

The principle behind influencer marketing is simple: Instead of selling directly to a large group, brands pay or inspire influencers to get the word out on their behalf. With the rise of platforms ...

Nordstrom's annual Anniversary Sale push has been a gold standard for influencer campaigns. Some influencers even reportedly made most of their yearly earnings on commissions from the event. But the ...