Jim Beam is selling what it dubs, “the world’s first smart decanter” on its website for only $34.90. The device, called JIM provides bourbon lovers a new way to enjoy a shot, a company news release ...

Jim Beam introduced the world’s first intelligent decanter. The company says “JIM” is “engineered with more than 200 years of bourbon know-how.” It uses artificial intelligence to answer your most ...

Old” was once shorthand for trust, the marketing language of an America that believed in age as a moral condition.

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A bottle of rare, prestigious whiskey isn’t cool. You know what’s cool? A collection of rare, prestigious whiskeys. Just ask anyone who’s ever tried the Buffalo Trace Antique Collection (Me. Ask me.) ...

I’ve spent almost two decades tasting and writing about alcohol. When it comes to spirits, I’ve likely sampled bourbon more than any other form of alcohol, with single malt Scotch whisky being a close ...

Jim Beam Bourbon, which already sells millions of inexpensive bottles around the world, is releasing a special premium version that only overseas travelers can buy. It’s called Lineage and is the ...