In his new Channel 4 documentary (Joe Wicks: Licensed to Kill) Wicks creates his own ‘Killer’ protein bar - KEO Films Often with shows of this nature, you don’t feel you are absorbing information so ...

When TV presenter Joe Wicks decided to create a parody version of a common ultra-processed food, or UPF, for a new Channel 4 documentary, it didn’t take him long to conclude that a protein bar was the ...

Joe Wicks admits his ‘dangerous’ protein bar has ’caused a lot of controversy’ - Joe Wicks: Licensed To Kill, also featuring ...

Known and loved for his positive health and fitness campaigns, particularly his lockdown initiative ‘PE with Joe’, author and fitness coach Joe Wicks – also known as The Body Coach – frequently posts ...

I’ve had it with celebrities guilting consumers with wrong information about ultra-processed foods (UPF) and their potentially “killer” properties. The latest is UK physical health superstar Joe Wicks ...

Cast your mind back to the days of lockdown - queuing at the supermarket for your next batch of sourdough starter ingredients and relishing the thought of your allotted daily walk. For millions around ...