At the end of last month, sneakerheads went crazy for Travis Scott’s first signature Jordan Brand sneaker, the “Jumpman Jack.” With the success of the silhouette (sold out immediately), Jordan Brand ...

Travis Scott’s highly anticipated signature sneaker got a surprise release Sunday to coincide with his performance at the Grammys. The Jordan Jumpman Jack went on sale through Scott’s website on a ...

So far there’s only been two official colorway releases of Travis Scott’s “Jumpman Jack” Jordan sneaker line, and though more have been promised in the near future, the “Highest In The Room” rapper ...

Travis Scott is back at it again—this time with something entirely new. The Travis Scott x Jordan Jumpman Jack “Green Spark” is a bold leap forward for both the artist and Jordan Brand. It’s not a ...

For a celebrity brand or collaboration to resonate with customers – and ultimately, perform – the celebrity in question must authentically demonstrate genuine enthusiasm and personal use of the ...