Global TV streaming service Rakuten Viki has struck new licensing deals with CJ ENM and JTBC, two major South Korean entertainment companies. Under the deals, Viki will add dozens of Korean and ...
Leading Korean content firms including CJ ENM and Webtoon are joining forces with Asian-focused streamer Rakuten Viki as it launches a “worldwide celebration of Korean drama” at the end of the month.
But Squid Game isn’t a total anomaly. The Korean series is one chapter in a larger story with its own name and history: a seismic, ongoing shift in the global entertainment landscape known as Hallyu.
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