The LEGO Classic Creative Brick Boxes are the open-ended starter sets in LEGO’s lineup, with assorted bricks in various ...

Lego has been much-loved toy brand for more than 90 years, with its signature building sets appealing to kids and adults alike. While its classic sets remain favourites, new releases are launching all ...

Lego Makes Pokemon Interactive With Smart Bricks. I Got to Play Trainer ...

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Mashable may earn an affiliate commission. Credit: Lego / YouTube By ...

LEGO is set to transform the brick world with its new SMART innovations featuring the SMART Brick and SMART Play experiences that the company introduced at the CES 2026 stage. The first LEGO SMART ...

While the Lego Group has dipped its toes into tech waters before, the company hasn’t strayed far from its analog roots. But on Monday, the 94-year-old company unveiled a new product line that embraces ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.

Lego sets are fun to build and play with, even without any built-in smart features. They're a great alternative to the tablets and gaming consoles that kids seem to gravitate toward these days.