Lego keeps beating the toy industry. Its secret weapon is not what you'd expect

Lego on Tuesday reported a 12% jump in revenue for fiscal year 2025 and reported consumer sales that far outpace the broader ...
AOL

Lego is about more than just kids’ toys—adults are proving lucrative for the Danish company’s $9.7 billion in sales

Gone are the days when Lego’s brick-like toys were reserved for kids alone. Now, adults are just as enthusiastic collectors of the Danish company’s colorful brick sets—and Lego is banking on them to ...
NBC New York

Lego is reinventing its iconic brick sets and keeping the toy industry afloat

The toy industry is headed for its second consecutive annual sales decline, but it's got one thing propping it up: colorful, interlocking plastic bricks. At a time when toy companies are struggling to ...
Flickering Myth

New LEGO Disney Toy Story sets incoming in May

With the fifth instalment in the franchise set to arrive in cinemas this June, LEGO has unveiled a new wave of LEGO Disney ...
collider

Star Wars: The Force Awakens Lego Sets Unveiled at Toy Fair

Perri Nemiroff is the 2025 Press Award winner at the ICG Publicists Awards. She's the senior producer at Collider where she hosts and produces the interview series, Collider Ladies Night, a show ...
bleedingcool

Build Your Very Own Space Base as LEGO City Reaches the Stars

Space awaits as LEGO is blasting off with a new set of intergalactic LEGO City sets. That is right, it is time to make your own LEGO City on the moon or in space with a new sets of sets that are ready ...