The new PepsiCo brand identity, which includes a fresh wordmark, logo, and tagline, is the company’s first rebrand since 2001 ...

In August, Cracker Barrel changed, then changed back, its logo. The company's CEO shed light on the reasoning.

Today, Coca-Cola has one of the most iconic brand identities in the world—so iconic, in fact, that one 2010s study found that “Coca‑Cola” is the second‑most widely understood term in the world after ...

Cracker Barrel has found itself at odds with its fans after removing "Uncle Herschel" from its logo. The company unveiled its revamped text-only design, sparking backlash and sinking its stock price.

“For longtime fans, the soul of Graeter’s hasn’t changed; it’s simply shining brighter than ever,” added Graeter. “Fans will still recognize the Graeter’s they love, and they’ll feel a renewed sense ...

Julie Felss Masino reportedly dismissed talk of an "ideological" reason for the reimagined logo that fueled right-wing ...

Julie Felss Masino discusses Cracker Barrel's failed logo update and ongoing pressure from activist investor Sardar Biglari ...

Cracker Barrel has issued a statement following the immense backlash received over company rebranding. Cracker Barrel confirmed that key iconography as well as signature menu items will remain.

The new mark, designed in a collaboration, was first seen on social media, but soon will appear on exterior signage and the ...