The exterior of a Chili's restaurant showing the logo - Kevin Carter/Getty Images An effective logo identifies a restaurant's brand in a way that's easy to recognize; think McDonald's golden arches, ...

Baskin-Robbins is known for its ice cream, but did you know there’s a hidden message in its logo? “The ‘BR’ in the Baskin-Robbins logo has a—not very well—hidden ‘31’ in it,” says Jaclyn Hesse, ...

Add Yahoo as a preferred source to see more of our stories on Google. Vans logo. The internet is experiencing a collective mind-blown moment after a resurfaced discovery suggested that the Vans logo ...

A few logos—whether the franchise still exists or not—include more than meets the eye. An homage there, a tip of the cap here, and perhaps a history lesson within the art. You might have missed them, ...

Car logos are often among the most recognisable in the world, and Toyota's is no different. The three-oval design is, at first glance, pretty simple. But as social media likes to remind us every few ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. During the course of a normal day, a person can come across dozens if ...

We eat with our eyes first, which is why food packaging is almost as important as what’s inside. Everything about the design matters, even down to the color. But if you’re more focused on tearing open ...

We’ve all heard of the FedEx arrow, but what other symbols are hidden in brand logos? In the spirit of our investigation into the new hidden persuaders, I’ve picked my six favourites. The science of ...