Apple, Pepsi and more used to look drastically different.

In a giant parking lot, few emblems hit harder than Ford's blue oval. It's more than a badge bolted to the grille of a Fusion — it really is rolling Americana. A piece of industrial propaganda with a ...

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A company’s logo is often one of the first things people recognize, but even the most familiar designs rarely stay the same forever. As trends change and businesses evolve, logos are updated to feel ...

Forbes contributors publish independent expert analyses and insights. Callum Booth covers the intersection of art and internet culture. For the first time in almost 20 years, Walmart has a new logo.