Ladies! Do you find yourself exposing your bosoms for pretty much anybody you have a small amount of affection for? Then do I have good news for you! Japanese lingerie maker Ravijour has developed a ...

Start-up House of Anesi just designed what might be the best fitting bra: It adjusts in size as your breasts do, ditches underwire, and keeps you cool all day long. “We want 100 percent of women to ...

How do you know you're in love? Perhaps it's butterflies, or the way a person makes you laugh. Or maybe it's because your bra magically unhooks whenever the object of your desire is around. Yes, ...

Underwear brand Playtex is launching the Magic Feeling bra with a &£4m TV advertising campaign. The campaign, created by Euro RSCG Wnek Gosper, revolves around how comfortable the Magic Feeling bra is ...

The first thing many women do when they get home from work is whip off a tight and uncomfortable bra. Even if you fall into the 30 per cent of British women who do wear the correct size, a metal wire ...

Us Weekly has affiliate partnerships so we may receive compensation for some links to products and services. While shopping is a sport to Us (and one that we love dearly), there are certain items that ...

Emily Blount, head of product at Lounge Underwear, said the magic number is ten. According to Blount, having ten means your comfort, functional and flattering needs can all be meant. There isn’t any ...

Shopping for the perfect bra can feel like a dreaded task. Especially for those with bigger busts, the options tend to be far from cute. To be honest, they're daggy AF. If you’re like me, you might ...

Bras are incredibly useful for adding shape and coverage. But when you wear them with tops that have a narrow neckline or slim shoulders, pesky straps may show around your clothes. It was a whole team ...

Want 15% off at Adore Beauty? Sign up to the latest news at ELLE. There are lots of but sometimes you just want to keep that shit hidden. Unfortunately, a lot of dresses don’t make that easy (hello, ...

A BRA expert has revealed that there’s a “magic number” of bras that every woman should own. But many might be shocked to find out they’re far off the mark. Emily Blount, head of product at Lounge ...