Consistent, quality communications are essential if you want to see results. The easier your marketing automation platform is ...

Marketing automation tools make a marketer’s life easier and improve the customer experience in many ways. Marketing automation tools make it simple for marketers to enhance the customer experience ...

The marketing automation software industry is estimated to reach $7.63 billion by 2025 and grow at a CAGR of 13.3%, according to a study by Grandview Research. With this kind of growth, it's safe to ...

With so many variables at play when selecting automation tools, how do you know which ones to prioritize? Here are some key statistics and insights. Marketing automation software industry is ...

According to Software Advice, 91% of buyers are evaluating marketing automation software for the first time, with lead nurturing topping the list of desired capabilities among buyers, ahead of ...

If we look at the most frequent difficulties businesses face, we would see that collecting leads and keeping consumers engaged throughout their journey are at the top of the list. Along with these ...

Legwork, a Wenatchee, Wash. startup that builds marketing automation software specifically for dental practices, has raised $17 million in funding. Legwork’s software platform brings together ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

Investing in a marketing automation platform (MAP) makes perfect business sense. It can improve your lead pipeline, automate repetitive tasks, reduce human error, and boost conversion rates. However, ...