Black Enterprise

Levi’s Bags $5M In Media Impact Value After Beyoncé Campaign

Beyoncé's Cowboy Carter-inspired Levi's commercial helped the legendary brand reach $5 million in Media Impact Value (MIV). Beyoncé’s Cowboy Carter-inspired Levi’s commercial helped the legendary ...
NPR

'This is garbage': Step aside, influencers — we're now in the era of de-influencing

In the early days of the pandemic, Diana Wiebe spent a lot of time scrolling through Instagram and TikTok — and she started to notice something. "I got influenced mostly by skin care stuff," she ...
Forbes

Understanding Social Media's Impact On Audience Engagement: Strategies For Effective Digital Communication

In today’s digital-first landscape, social media plays a critical role in shaping audience engagement, brand perception and customer relationships. For communications and marketing professionals, ...
California Lutheran University

Making an Impact: Social Media Strategies and Tactics for Nonprofits

Ready to harness the power of social media marketing for your nonprofit? Learn to work smarter, not harder in achieving the goals for your organization. Ensure alignment surrounding social media ...
Variety

Variety’s Faith & Media Impact Report Presented by the Coalition for Faith and Media

Variety’s first-ever Faith & Media Impact Report recognizes a thriving segment of the entertainment industry that includes storytellers across the religion spectrum, artists and executives creating ...