Although the gaming and ecommerce sectors have seen the most significant adoption of the metaverse technology in recent years, its use in other markets like digital marketing will explode in the ...

John Harrison, media-entertainment chief at accounting firm EY, shares his advertising market outlook and how "massive inflation" has impacted the industry. By Georg Szalai Global Business Editor ...

Although SuperAwesome is no longer part of Epic Games, it’s got a game plan to expand its youth-focused ad marketplace, CEO Kate O’Loughlin told AdExchanger. After being acquired by Epic Games a ...

A perfect storm has led some industry watchers to wonder if the metaverse, once marketing’s favorite shiny object, is on life support. Generative artificial intelligence (AI) like ChatGPT has taken ...

Marketers’ excitement over the metaverse has been, in large part, a demographic-driven story. Gen Z and Gen Alpha have flocked to multiplayer online games including Fortnite, Minecraft and Roblox for ...

Web3, the next iteration of the World Wide Web that is coming to replace the current Web2 Internet, is about to change the marketing landscape for good. United with the Metaverse, another grandiose ...

The "metaverse" recently got a big boost from Facebook parent Meta, which is pouring $10 billion into its ambitions there. Other big tech companies including Apple, Google, and Microsoft are working ...

How should advertisers approach a wild-child platform like Twitter? David Cohen, CEO of the Interactive Advertising Bureau – who recently spoke with Elon Musk himself on that very topic – weighs in.

The global metaverse in entertainment market is experiencing rapid growth, with its market size expected to soar from over ...

We spent so much time asking if we could brand in VR, we never stopped to ask if we should. Reading time 1 minute For a minute, the Metaverse was very exciting to any big company with a marketing ...

The metaverse sits at the intersection of numerous different technologies and objectives. For the former, developments in VR, ...

When you think of the metaverse, you may picture a person playing a video game while wearing a bulky headset that covers most of their face. It’s not surprising that digital gaming is one of the early ...