Celebrities endorsing products have long been a cornerstone of the marketing world, driven by the simple fact that people trust familiar faces. A well-known name attached to a product has historically ...

CreatorIQ’s chief partnerships officer discussed the rise of creator commerce and the “messy middle” workflows that AI is ...

Micro-SaaS companies are emerging as a unique niche within the Software as a Service (SaaS) landscape. With highly specialized solutions targeting specific market needs, Micro-SaaS businesses often ...

Micro influencers are popping up all over Boston, sharing details of their days, favorite restaurants and workout routines to their online followers. Micro influencers are content creators who have ...

New guide offers strategies for leveraging nano- and micro-influencers to drive ROI and brand trust in an increasingly crowded digital space AUSTIN, Texas, May 29, 2025 /PRNewswire/ -- Orange 142, a ...

Have you started your influence marketing strategy this year? It is quickly becoming the way to reach audiences, especially if you are struggling to make your social media efforts pay off. You see, ...

Parasocial relationships are defined as the relationships that users develop with media personalities — and these interactions have a major impact. The influencer field has capitalized on this ...

Alexi Havlovitz is a 27-year-old just trying to figure out life, according to her bio on TikTok. She’s a wife, a mother, and ...

Across the globe, over 5 billion people actively use some form of social media, making it one of the best options to reach new audiences and engage with existing customers. While companies can run ads ...

Gaming and influencer culture have been intertwined since the earliest days of social media. Icons like Jacksepticeye, PewDiePie and Markiplier launched their careers by streaming games—turning play ...