In the late 1990s, Mitsubishi was having a hard time establishing a clear-cut identity with potential American customers. How do you project a distinctive image, one that will separate you from the ...

Lots of people have written in lately with questions or comments about songs used as minisoundtracks for various ads. This is a perennial topic among ad-watchers and critics, although the nature of ...

The music business has never been more commercial than it is right now. Dirty Vegas’ “Days Go By” might have been a bygone if it had never been featured in a spot for the Mitsubishi Eclipse, but the ...

Apple ads are just... different. When a band licenses a song for use in, say, a Mitsubishi commercial, fans accuse them of selling out, but when the song ends up in an Apple ad, the opposite can be ...

Jerry Stiller, the actor who played "Frank Costanza" on "Seinfeld," is now appearing in TV commercials for Mitsubishi HVAC products. Actor and comedian Jerry Stiller has been hired to convince ...

Back in 2003 Mitsubishi was still trying to be cool and relevant in the US market, although the brand was admittedly struggling. This commercial shows part of its unsuccessful attempt to excite enough ...