NBC Hopes That Nostalgia, Tech and a Superstar Talent Pool Can Drive Its NBA Hoop Dreams

More than two decades after it last aired an NBA game, NBC is betting on Peacock and Michael Jordan as launches year one of ...

The NBA on NBC returns: Here's what those behind-the-scenes say fans can expect

The NBA on NBC returns: Here's what those behind-the-scenes say fans can expect originally appeared on NBC Sports ...

Michael Jordan’s debut ‘NBA on NBC’ segment gets the meme treatment

Michael Jordan's debut 'NBA on NBC' segment got the meme treatment over social media after it aired on Tuesday.

NBC still working out the kinks as NBA returns to its airwaves after 23 years

Tuesday marked the NBA’s return on NBC for the first time since 2002. NBA broadcasts returned to the network as part of an 11 ...

Bob Costas: Michael Jordan’s ‘mere presence’ is a reason to watch NBA on NBC

Bob Costas doesn’t know how Michael Jordan will be used as a media personality, but Michael Jordan in any capacity is a win ...
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NBA on NBC: After 24-year hiatus, basketball makes primetime comeback with epic doubleheader

Basketball is back on Local 4 as the NBA returns home to NBC with a star-studded doubleheader to kick off the 2025-26 season.

Mike Tirico Talks Working With Michael Jordan for NBA on NBC

NBA on NBC’s play-by-play announcer Mike Tirico joins TODAY to preview what fans can expect from the 2025-2026 season as it makes its return to the network after 23 years. Tirico talks about ...