Garish plaid sport coats are coming back to a hockey rink near you. In a tribute to Bob Uecker, who died last week, the Milwaukee Admirals will once more don the brown-and-yellow novelty jerseys ...

The Cowbells jersey was designed by Milwaukee agency Traction Factory. The Admirals know a thing or two about having an alternate identity. Who could forget the sweet Milwaukee Fish Fry jerseys ...

Wearing their red fauxback jerseys for the first time, the Admirals fired a season-high 43 shots on goal as they took a 4-2 win over the Iowa Wild on Friday night, Dec. 13, at Panther Arena.

The Milwaukee Admirals plan to honor Brewers broadcaster and Hall of Famer Bob Uecker this season. The tributes can be found with a UECK sticker on the team's helmets – and plaid jerseys that ...

The garish brown-and-yellow sweaters initially were planned only for a commercial, but fans saw them on the ice twice. They're coming back in tribute.

The Milwaukee Admirals are becoming the Milwaukee Cowbells... for two games.The hockey team will temporarily change its name from Feb. 25 to 28 to honor the 25th anniversary of the classic "Saturday ...