Today’s businesses are seeing a shift in how consumers prefer to learn about brands. Click-through rates for banner ads were at 9 percent in 2000; today, they’re less than 1 percent. As a result, ...

Concurrently, “native advertising” popularized by Facebook’s news feed advertisements, has bubbled up. But, as Magna’s Brian Monhan told AdExchanger back in June, we’re not necessarily talking about ...

In the last 2 years, and accelerated by COVID, native advertising has exploded across healthcare for DTC and HCP marketing. Native ads have been adopted by all healthcare industries including pharma, ...

With customers and online users opting for ad-blocking whenever they can, native advertising takes on an even more important role in 2017. When your ad looks like it belongs with the content that the ...

Native advertising has historically gotten a bad rap. John Oliver, host of Last Week Tonight, did a particularly poignant segment on why native advertising threatens the very fabric of journalism. In ...

Click here to download a PDF version of this report » Introduction Digital native ads are one of the hottest marketing vehicles in digital media, and advertisers and publishers are taking notice.

Men’s Health is selling mobile native advertising campaigns directly to advertisers using Sharethrough. The move is part of an expansion in Sharethrough’s business from an in-feed native ad exchange ...

Despite being a relatively new phenomenon, native ads have emerged as the third most popular publishing strategy, along with video ads, as per a poll conducted by Salesforce encompassing 4,000 ...

There’s no question that native advertising has a bright future. Research by MandLoys indicates that 70% of users want to learn about a company or a product through content. And, let’s face it: the ...

Native advertising is fast becoming a powerful digital marketing strategy, as traditional display and banner ads become less and less effective. With internet users increasingly ignoring overt sales ...

Native advertising is a promising alternative to traditional advertising, for both advertisers and news publications. But the practice’s very effectiveness can make it deceptive, endangering ...