Lego has unveiled 12 new Pokémon sets and these ones are cheaper and simpler than before, and they use new smart bricks to ...

Pokémon is the second Lego theme to have Smart Play sets, following Star Wars.

While the Lego Group has dipped its toes into tech waters before, the company hasn’t strayed far from its analog roots. But on Monday, the 94-year-old company unveiled a new product line that embraces ...

LEGO stunned fans and tech watchers at CES 2026 with a groundbreaking announcement that could reshape how physical play meets interactive technology. The toy maker introduced its LEGO SMART Play™ ...