'The Elf on the Shelf' creators celebrate 'an incredible milestone' of 20 years

For its 20th anniversary, "The Elf on the Shelf" is offering a wide range of limited-edition products, including an ...

Elf on the Shelf's ‘Scout Elf Squad' Gifts Us Their First Music Video: Watch ‘The Elves Went Over the Mountain'

The brand-new song is part of the Sing & Play Nursery Rhymes album (out Nov. 21) from The Elf on the Shelf preschool YouTube ...
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When does Elf on the Shelf start? Everything you need to know for Scout Elf Return Month!

For the first time ever, Scout Elf Return Week is being changed to Scout Elf Return Month! This post appeared first in ...
Morningstar

The Lumistella Company Celebrates 20 Years of the Elf on the Shelf® With a Flurry of New Games, Products and Experiences

The Lumistella Company Celebrates 20 Years of the Elf on the Shelf® With a Flurry of New Games, Products and Experiences For the First Time, Iconic Santaverse™ Characters and Friends Join the Hallmark ...