Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. Every department (or agency) that specializes in a particular ...

Marketers are in a race to keep up with channel-hopping customers. Learn how to stay in step and engage customers across all platforms. If anyone fits the profile of an omnichannel customer, it’s the ...

Developing and maintaining relationships is surely the heart of humanity. Aristotle studied interpersonal relationships more than 2,300 year ago and we are still at it today, trying to figure out how ...

Gone are the days when the public walked to their local fruit market, bakery, butchers or grocery to conduct its weekly shopping. There was a time when these retailers could rely on local customers to ...

Let’s consider the current state of play for a minute. Customers no longer want to talk to customer support if they can self-serve. When it comes to automated service, customers are notably positive.

Technologists already understand how structured content facilitates better omnichannel experiences. Now it’s time for marketers to help realize its potential. Want to deliver a better omnichannel ...

Omnichannel marketing means a marketing, which is often employed by direct-to-consumer (D2C) brands to provide a unified and seamless consumer experience across multiple channels and touchpoints.

Omnichannel marketing approaches vary significantly across agencies, brands and vendors. While most brands recognize the power of omnichannel in reaching customers today, they don’t agree on what the ...

This article is part of a series sponsored by HLTH highlighting topics that will be discussed at the HLTH conference November 13-16 in Las Vegas. Retail pharmacy chains and Amazon are transforming ...

Consumers don’t experience media in silos. They might stream a live game on their TV, scroll social feeds during halftime and research products on their mobile device later that night. For advertisers ...

Bata India emphasizes inventory reduction through efficiency, with a 13% decrease in gross inventory in the latest quarter.