Just when you thought that all the advertising space was occupied on the field, here comes the folks from EyeBlack.com. The company will sell millions of pairs of EyeBlack--yes, the stuff that's ...

For the last five years, Peter Beveridge has been innovating in the eye-black space. As founder of Eyeblack.com, he has sold eye black with logos on it to everyone from professional teams for use on ...

ROCKVILLE, Md. — One of the latest trends in sports uses an old routine to bring fans and players closer together: Wearing eye black, the patches athletes use under their eyes to blot out glare from ...

Is there money to be made with eye black, the stuff you apply under your eyes to prevent glare? Peter Beveridge, founder of EyeBlack.com, thinks so. He put his own personal savings into his fledgling ...

From RGIII to the MLB, it’s the unmistakable print on professional sports and for Peter Beveridge, it’s been a gold mine. Eight years ago, he got the idea for EyeBlack, a metallic tape that deflects ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. <strong>What is it?</strong> Eyeblack is a sports marketing ...