Earlier this year Primark's My Perfect Colour foundation went viral after it was hailed as a dupe to Estée Lauder's Double Wear foundation. At just £5 it's easy to see why the Internet went mad for it ...

A WEDDING make-up artist has proved you don’t need to splash the cash to look flawless after creating a full glam look using only Primark products. Rebekah Eller, who regularly shares her beauty tips ...

Last year, Primark sent beauty editors, bloggers and consumers alike into meltdown over its KKW Beauty-inspired PS...Nudes makeup collection, and its PS...Pure range, said to be akin to Rihanna’s ...