When I initially studied Principles of Marketing by Philip Kotler at university, it felt like I was given a compass for navigating the business world. For more than 25 years, as both an assistant ...

Philip Kotler (born 1931 in Chicago, Illinois) is currently the SC Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He is the ...

AzInTelecom LLC, one of the companies of AZCON Holding, will be featured in “Principles of Modern Marketing” by Philip Kotler, one of the founding figures of modern marketing science. The publication ...

Philip Kotler is widely acknowledged as the father of modern marketing and with 57 books to his name it’s not hard to understand why he is such an authority. As an author, consultant and professor, ...

Philip Kotler is an American marketing author and professor who currently serves as the Professor of International Marketing at the Kellogg School of Management at Northwestern University. Kotler has ...

CONTENT TYPE: Article | ELEMENT: | TOPIC: In his new book, According to Kotler, Phil Kotler gives a summary of the key principles of marketing and how ...