No, this column is not a sales pitch. And a disclaimer: since 1992, I have made the vast majority of my living selling print advertising.

Traditional marketing is alive and well despite its stodgy old-school reputation with millennials and Generation Z. Examples of traditional advertising include media ads and outreach strategies such ...

Print advertising is far from dead. Website, search engine and social media marketing are a common part of most marketing campaigns. But the business world hasn't completely shunned print advertising ...

In today's digital age, many of us may muse over the foreboding statement "print is dead", but we beg to differ. While the ...