As 2026 gets underway, many floorcovering marketers are planning their advertising strategies. This often results in a debate ...

No, this column is not a sales pitch. And a disclaimer: since 1992, I have made the vast majority of my living selling print ...

Businesses that advertise in newspapers, magazines and other print publications must consider the importance of ad positioning before buying ad space. Buying premium space for your business' print ads ...

The constant talk of shrinking circulation at print publications might make it seem like print advertising is on life support. In truth, print publications still reach thousands and, in some cases, ...

It seems like every time we use social media or the Internet, ads pop up or invade our screen in some form, not to mention unsolicited emails. Some are targeted directly at our interests due to ...

In today's digital age, many of us may muse over the foreboding statement "print is dead", but we beg to differ. While the genre may not be as kicking as it used to be, brands continue to make an ...

The outlook for print advertising is increasingly grim. Ad pages are down, newsrooms are getting getting slashed, and American Journalism Review's Charles Layton ran an article this month with the ...

In an increasingly digital world, the fate of print advertising is often called into question. Does the rise of mobile and internet mean the death of newspaper and magazine ads? The answer might be ...

In today's digital age, you'd be excused for thinking that print is dead, but Mercedes-Benz's latest ad proves quite the opposite. In its aspirational new campaign, the iconic car brand celebrates the ...