Meeting with clients is stressful. First, there’s the lead-up. You know, the phone tag and email exchanges trying to convince the client to meet, and then pinning down a time and place. It’s a fragile ...

Sales collateral includes any type of printed or electronic materials that support the sales process. The purpose of these materials is to give prospective buyers the information they need to decide ...

Print collateral is still an important sales and marketing medium. As a marketer, you need to know how to select from wide variety of printing materials so that you have control over how you present ...

Marketing literature, also known as "collateral," can give your small business credibility, reinforce your brand and create a lasting impression on your customers. Before you embark on design, it's ...

A dozen years ago the idea of submitting print jobs over the Web was a pretty innovative concept. Even as recently as three years ago, printers could win deals by pitching savings on waste by print-on ...