Puma’s business performance has worsened in recent years. Net profit declined 14 percent in 2023, and dropped another 7.6 percent in 2024, its financial records show. Sales last year are expected to have fallen by a double-digit percentage, the firm estimated in its third-quarter financial report.

Puma, initially founded by Rudolf Dassler and separated from Adidas, faces new challenges and opportunities as it becomes part of Chinese sportswear giant Anta. The $1.8 billion investment aims to rejuvenate Puma's struggling market presence,

By Paolo Laudani and Helen Reid Jan 28 (Reuters) - Germany's Puma and fierce rival Adidas have their roots in the very same house where brothers Rudolf and Adolf Dassler launched their shoe business a century ago,

Puma, the German sportswear giant with roots intertwined with arch-rival Adidas, is set to undergo a significant transformation as China's Anta prepares to become its largest shareholder in a $1.8 billion deal. The move comes as the iconic brand, known for its leaping wildcat logo, grapples with declining fortunes and intense competition.

If you want to get technical, this isn’t Rihanna’s first go-round with the Puma brand. First partnering with the brand in 2014 as a brand ambassador and creative director, the entertainment mogul began releasing collections under the Fenty x Puma ...