The Reebok CrossFit Games feature men and women of all ages competing in a grueling week-long marathon of fitness. The finals, held from July 13-15 at the Home Depot Center in Carson, Calif., ...

Today, DuPont Protection Technologies (DuPont) and Reebok International (Reebok) announced the signing of a multi-year trademark license agreement for the use of the DuPont™ Kevlar® and Dare Bigger™ ...

I'm not often prophetic, but must pat myself on the back for calling this one. After last year's CrossFit Games, I posted a piece entitled The CrossFit Games: An Action Sport Investment Opportunity in ...

There is a disconnect built into the way that footwear design works. It’s no secret that the people designing signature basketball sneakers or the next generation of runners aren’t necessarily avid ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. In a disused logistics warehouse near the river Main in Frankfurt, men and women hurl medicine balls against ...

CrossFit had a blockbuster January, with corporate partner Reebok launching nationally televised ads, ESPN embracing CrossFit in Bristol and on the air, and the exciting OC Throwdown competition ...