App store optimization (ASO) is a bit of a mystery for many SEOs. So, let’s start with the basics. While SEO is geared toward improving website rankings on search engines like Google, ASO focuses on ...

Yoast SEO is now available for Shopify site owners, Yoast announced Tuesday. The company first unveiled plans for the Shopify version of its well-known WordPress app on Jan. 4. Yoast SEO for Shopify ...

While it’s entirely possible to figure out exactly how people visit your website with SEO software like Google Analytics, the same isn’t always true for a mobile app. But now two Seattle-based ...

The responsibilities of a web developer are broader than merely designing and developing an application. In addition to adding the right set of features to the app, you have to take proactive actions ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. The primary goal of search engine optimization (SEO) is to ...

The increasing adoption of responsive design is paving an easier path for mobile SEO within browsers; it’s not always the ultimate silver bullet, but it’s a welcome relief to brands looking for a ...

Apps make it possible for brands and business to deliver optimized content to customers via smartphones and tablets. Of course, the user has to install your app on their smartphone first. But once ...

If you’ve ever been a SEO or Internet Marketing Consultant, you probably recall the Dark Ages of Technology when you were literally chained to your computer desk. While laptops and tablets offered ...

When talking about search optimization for mobile apps, the first thing that comes up is App Store Optimization or ASO. But did you know that you can also use Search Engine Optimization or SEO to ...

Let’s play a quick game. I’m going to guess at least 10 apps you probably have on your phone. If I get at least five right, you owe me a hypothetical cookie, and if I get less than five right, I owe ...