Kmart surprised consumers everywhere recently with the “Ship My Pants” ad, a viral juvenile-humor hit viewed more than 17 million times on YouTube since being released in April. Now, the all-purpose ...

A new commercial for Kmart gets high marks for low humor but proves something to me about the value of online video to a marketer. It is this: Even a brand with nothing much to say can make a ...

Kmart hit a home run with its "Ship My Pants" commercial that probably reached more online users than television viewers when it launched last month.So what does the discount retail giant do for an ...

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee. He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA ...

Have you seen the new Kmart ad that’s gone viral? You may laugh so hard, you could “ship your pants.” Kmart’s funny ad has already been viewed over 11 million times on YouTube and it’s only been on ...

Kmart's ad to promote a free shipping service that features customers saying things like they are going to "ship my pants" or "I just shipped my bed" was named one of 2013's worst by some of the top ...

A young woman told me the other day that she was meeting up with some friends who were “making a viral video.” I thought I detected some irony in her voice so I didn’t make a wisecrack along the lines ...

WESTPORT, Conn.--(BUSINESS WIRE)--‘Ship My Pants,’ Kmart’s pun-drenched quest to get its ‘ship’ together, has won ‘best of show’ honors in The Hub Magazine’s third annual Hub Prize competition.