Once upon a time, the idea of Shopify involving itself in advertising at all was unspeakable. The company was, and is, all about merchant services. As Shopify advances into ad tech and marketing data ...

Shopify quietly announced a program last week where it will buy Google and Meta ads on behalf of its merchants. The goal is to drive consumers to storefronts on both the consumer-facing Shop app and ...

Cleaning the programmatic supply chain is slow going. On Thursday, the Association of National Advertisers (ANA) released its latest programmatic transparency benchmark study, and the results are okay ...