The majority of clients seeking perms at Mai Hoa Beauty Salon in Minneapolis are not older Asian aunties. They are men in their 20s and 30s who care about personal style and grooming, who know their ...

Add articles to your saved list and come back to them anytime. K-Pop stars, actors and athletes are driving the perm revival among young Australian men. The benefits of a permed mullet are attracting ...

When 19-year-old Charles Chen got a perm in early 2022, it was a spur of the moment decision. “I was looking for something simple to style,” he said of his “naturally bone straight” hair. But what was ...

A once-mocked hairstyle now has a stranglehold on the heads of Gen Z men, taking over social media and barbershops worldwide. Boys, some aged just 12, report forking out as much as $100 (sometimes ...